Blogging tips for wellness business owners

You know I’m a huge fan of content marketing. It really is one of the fastest ways to build up your credibility, solidify your brand, and give your business a bit of personality – all with a few words a week. But so often, that’s exactly the problem. You need a few words a week. What the gosh darn howdy doody are those words supposed to be?

If you’re looking for a content marketing platform that’s relatively easy to maintain, blogging might be right up your alley. Not to mention, your website gets some serious SEO cred every time you publish new, relevant, keyword specific content. But back to the problem at hand… What do you even say?


Pick a topic you know

In this case, let’s say your business is all about dogs.  Grooming dogs, training dogs, caring for dogs.  Great! Write “dogs” at the top of a piece of paper.  But "dogs" isn't nearly a specific enough topic for a blog article so lets break it down a bit.

Break it down now

Let’s look specifically at little dogs, puppies. Because who doesn’t love puppies, right? Our topic is getting a little more focused, but still isn’t nearly specific enough. Break it down two or three more times until you have a shockingly specific topic. For example:

  • How to clean up after your new puppy using natural cleaning supplies
  • Tips for successfully brushing burrs out of your puppy’s fur
  • Top winter booties for dogs under 2 years old – a product review

See what I mean? Crazy specific.

Write 50 headlines

Now that you have a few ideas for crazy specific topics, write down a few dozen more. This might seem excessive, but after 10 or 15 your mental wheels really start to break free. This is when your best creative thinking happens. The best part is, when you’re done with this exercise, you’ll have months of content ideas already brainstormed. How do you write a good headline? That's an article in itself for next time, but here are a few pointers...

Headlines that contain numbers tend to perform well

  • 50 ways to make baby clothes from shopping bags.
  • 11 reasons why you should be nice to your mother in law at Christmas.
  • 125 steps to master knitting before your kids get out of school for the summer.

Headlines that explain how to do something or make big promises also perform well. 

  • How to rewire your house without an electrician.
  • Learn to bake and decorate a wedding cake in a day.
  • Why your boss thinks your crazy but won't tell you.

Time to write

I have kids at home who need attention and have activities to go to and homework to complete. When I sit down to write, I’m not always guaranteed a large block of time, so I plan ahead. For every blog post I write, I start by putting my topic idea at the top of the page.

I then outline what I want to say to make sure I stick to an organized, structured flow. It might look something like this:

How to clean up after your puppy using natural cleaning supplies

  • intro
  • carpet cleaning
    • products to use
    • products to avoid
  • tile cleaning
    • products to use
    • products to avoid
  • wood floors
    • products to use
    • products to avoid
  • closing
  • call to action

With this outline in place, it doesn’t matter if I have 15 minutes or an hour – even if I just focus on one section at a time, I know I’m making progress toward completing a well-organized, useful article.  I'll need a bit more than 15 minutes at the end for final proofing and posting, but this time-saving trick seems to help me get far more blogs written.

Know your style

There are two kinds of writers – those who edit as they go and end up with a mostly-perfect article by the end, and those who write down all of their thoughts and go back and edit later. I am the later of the two and it works for me. Whatever your style, don’t fight it. There is no wrong way to write as long as you’re actually getting words on paper/computer screen.

Plan your calendar

The bloggers I know who plan out their content two or more months in advance are the bloggers who stick with their schedules. Don’t try and come up with new topics and new research each week. You’ll quickly find yourself stuck in the trap of falling behind and scrambling.

The rest of the stuff

  • Be picky about your headlines and settle for nothing short of perfection. This is the link between you and future sales.
  • Knowing your keywords will help! Use them where it makes sense to use them including photos.
  • Always have a clear call to action so your readers know what you want them to do next.
  • Try and post new articles on the same day each week so your audience knows when to expect them.

The biggest thing to remember is that no matter what type of content marketing you decide on, it only works if you do it consistently. Keep up the good work and your current and future audience will love you for it.  Happy writing!

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