So you got them to book a session with you once. And then? Crickets.
“But I thought it went so well! Why haven’t they come back for more? Where are the referrals they said they’d send? What did I do wrong??!!!”
Once you get through the struggle of getting clients off your website and through your door, the second biggest problem sets in. Getting them to come back.
Here are a few tips and tricks you may not have tried that will raise your retention rates and get those word-of-mouth referrals you’ve been hoping for.
Always be thinking, what do I want them to do next? And make sure you communicate that clearly. You may want to structure services or sessions in a multi-tear approach. Offer an intro level, a level 2, level 3, etc. And don't forget to ask them what you could offer that they feel like they are missing in their life. You might be surprised by what they say.
These small gestures are the little things that create strong, positive memories.
Also, have you asked your clients to help spread the message to friends and family who might benefit from your services? By giving them a way to feel invested in your business and help spread the message on their own, they’ll feel more in control of how and when and who they tell.
And what about booking appointments? Do they find choosing a time easier through text message, over the phone, or an online form? In this world of increasing digital communication, it’s sometimes tough to imagine that people wouldn’t want to meet face to face. But those who accept technology and meet their customers in a space where they are most comfortable will come out ahead.
In the end, remember that it can take up to 25% more of your time and budget to attract new customers than to retain existing ones. Put in the effort now and relax later as you realize you have a full schedule of amazing people who return time and time again.
There are so many options when it comes to marketing your small business. If you're confused, frustrated, lost, or overwhelmed,
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