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musings and mutterings

Marketing and business information for small business owners in the health and wellness industry. Together we're marketing a healthy world.

Nutrition. Exercise. Mindfulness.

How Gen Z is changing our marketing strategy

Sure, your small business is relating well to millennials, but those “kids” are growing up fast and quickly being replaced by Gen Z. According to Forbes, by the year 2020, Generation Z will make up 40% of all consumers. This new, younger demographic matches their aging millennial...

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How bee products will change your health-focused world in 2019

When it comes to bee products, most of us immediately jump to honey.  I’m here to tell you, there is so much more going on with these little nature-wizards than originally meets the eye. Let’s take a dip into the sweet benefits of some amazing bee products and what they can do...

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5 businesses you haven't heard of that are making a seriously awesome impact on the world

The wellness industry is a crowded place right now. With new “green” beauty products, health food stores, and yoga studios showing up in Facebook ads around the world, it’s a wonder anyone gets noticed – much less makes a living – running a small health-related...

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10 writing mistakes that make you look like a total noob

We’ve all heard these rules before but let’s be honest, the English language is tricky – even for us native speakers. How is anyone expected to remember all of the “must and must not’s” of the writing world? Unfortunately for anyone who publishes content,...

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5 major benefits of surrounding yourself with a community

Barbara Streisand sang it best, people who need people are the luckiest people in the world.

But if you’re like me and tend to be more of an introvert (we’re in good company with the likes of Bill Gates, Mark Zuckerberg, Warren Buffett, and Barak Obama,) you occasionally need a...

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5 Ways to Maintain the Conference High After You Go Home

 

We’ve all been there – you’re at a conference where you meet motivated, intelligent people. Everyone is focused on big goals and personal growth. Four days go by and you fly home convinced you’ll be able to transfer that awesome...

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Find your profit-making superpower and delegate the rest

Are you feeling overwhelmed and exhausted when trying to keep up with everything that needs to happen in a single day? Are you feeling like you can’t trust anyone to do things as well as you can, so why even try? You’re not alone. In fact, most small business owners I talk to are in...

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The donkey effect - How to make your business memorable

Uncategorized Jun 28, 2018

I have a lovely drive to work every day, rolling hills, windmills in the distance, farmland as far as the eye can see. It’s much nicer than option number two – a busy highway with constant delays, jerk drivers, and never-ending construction.

There’s one farm that I pass by...

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Why teachers make great marketers

I have vivid memories ingrained in my mind from grade school of my favorite teachers AND my not-so-favorite teachers. My favorite teachers were kind, patient, funny, and organized. My not-so-favorite teachers were less patient and played favorites.

My favorite teachers understood that some rules...

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4 simple ways to solidify your website

These days there are endless options when it comes to designing your own website – Squarespace, WordPress, Wix…  And a million more when it comes to hosting. Then let’s talk about widgets and all the fun (yet cluttered) things you can add to your sidebar, your top bar,...

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