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musings and mutterings

Marketing and business information for small business owners in the health and wellness industry. Together we're marketing a healthy world.

Nutrition. Exercise. Mindfulness.

How to customize your message and dump the copycat syndrome

From the day we are born we learn by watching others. We learn to walk and talk and eat by watching others. We mimic what we see, try it on our own, have someone help us when we fail, hug us when we cry, and let us know when we need to take a break and rest.

Starting a business can be a lot like...

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5 tips to create amazing print literature for your wellness business

If you run a small, brick and mortar health and wellness business your customers are most likely within a five-to-ten mile radius of your building. This means digital marketing techniques like newsletters, social media, and blogging may not be the most successful way to attract your...

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15 Ways to Know You’re Ready to Start Your Wellness Business

Personal trainers are a dime a dozen. There are thousands of yoga instructors. Instagram account after Instagram account shows healthy eating, gives nutrition tips, and “quick, healthy weeknight meals” Some days it seems like everyone wants to be an entrepreneur. And while you may...

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5 reasons to celebrate the little things in life

There are so many quotes around celebrating the little things in life and while they are all well-intended, I find most of them uninspiring. 

Don't get me wrong, celebrating the tiny moments in life is super important. Far more important than we often make it out to be. I'm just thinking...

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The massive differences between a marketing plan and a marketing strategy  

 

I was checking on my own marketing plan recently and decided to do a quick Google search to see what the experts had to say about where a marketing plan ends and marketing strategy begins. Do you know what I found? A lot of confusion.

A LOT.

And I get it – they both have the...

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Blogging tips for wellness business owners

You know I’m a huge fan of content marketing. It really is one of the fastest ways to build up your credibility, solidify your brand, and give your business a bit of personality – all with a few words a week. But so often, that’s exactly the problem. You need a few words a week....

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How to turn your passion into a profitable wellness business

If you started your wellness business because of personal talent, a desire to make a positive impact on the world, or any other noble, life-changing cause, I’m talking to you. And it’s time for some tough love.  

The statistics are real. 50% of small businesses fail in the first...

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How five days at an all-inclusive resort re-energized my business mindset

If you had asked me when I was a kid if I ever thought I’d take a vacation like this, I would have told you there was no way. Not in a million years. The mere idea of it was laughable. These are not the kinds of vacations “people like us” take. These are not the kinds of...

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5 ways to add video to your small business marketing strategy

Videos are one of the top marketing techniques right now for all businesses of every size and income. If you’re not using video in your marketing, you are absolutely leaving money on the table. But I get it, video is scary. There’s filming, editing, messaging, branding, your...

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How to turn your website into a cash-generating machine

When someone lands on a web page for the first time there are a few things that should jump out at them immediately. They should know what the business does, who the business helps, and how to contact someone for more information.

Most importantly, they need to know what happens next. 

You...

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