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musings and mutterings

Marketing and business information for small business owners in the health and wellness industry. Together we're marketing a healthy world.

Nutrition. Exercise. Mindfulness.

How to set higher prices without feeling like a used car salesman

I hear it all the time. “I didn’t start this business for the money. I started it to make a difference!” As noble of a statement that is, there’s no reason why it has to be one or the other.

If you are opposed to raising your prices because you:

  • Don’t think your...
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Hate selling? How to re-frame the experience for the better

Are you a small business owner and you can proudly say you hate selling? (gasp!) Let me guess, you started your business to make a difference in the world. Or perhaps you just didn’t want to sit behind a desk all day so instead, you followed your heart.  Maybe you fell into this small...

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5 Unconventional Goal Setting Tactics for 2019

It’s the start of 2019 and if you follow any social media channels, or subscribe to any blogs or newsletters, you’ve seen a barrage of articles giving goal-setting advice. How many times can you read or listen to the same topic: “how to set yourself up for success,”...

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Why taking care of your feet at work helps your overall health

feet footware health Jan 10, 2019
guest blog post  by Rae Steinbach

In our office, the standing desk craze is out of control. It seems like everyone who can have a standing desk (or an adjustable-height desk) does. While standing all day has some great physical benefits, there are definitely negative...

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Why your business thanks you for taking time away

As a small business owner, you have a lot of work to do all the time. You worry about customer retention, customer satisfaction, employee retention, employee satisfaction, budgets, marketing, your website, social media… and a million other things. And if you’re like most of the small...

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How Gen Z is changing our marketing strategy

Sure, your small business is relating well to millennials, but those “kids” are growing up fast and quickly being replaced by Gen Z. According to Forbes, by the year 2020, Generation Z will make up 40% of all consumers. This new, younger demographic matches their aging millennial...

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How bee products will change your health-focused world in 2019

When it comes to bee products, most of us immediately jump to honey.  I’m here to tell you, there is so much more going on with these little nature-wizards than originally meets the eye. Let’s take a dip into the sweet benefits of some amazing bee products and what they can do...

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5 businesses you haven't heard of that are making a seriously awesome impact on the world

The wellness industry is a crowded place right now. With new “green” beauty products, health food stores, and yoga studios showing up in Facebook ads around the world, it’s a wonder anyone gets noticed – much less makes a living – running a small health-related...

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10 writing mistakes that make you look like a total noob

We’ve all heard these rules before but let’s be honest, the English language is tricky – even for us native speakers. How is anyone expected to remember all of the “must and must not’s” of the writing world? Unfortunately for anyone who publishes content,...

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5 major benefits of surrounding yourself with a community

Barbara Streisand sang it best, people who need people are the luckiest people in the world.

But if you’re like me and tend to be more of an introvert (we’re in good company with the likes of Bill Gates, Mark Zuckerberg, Warren Buffett, and Barak Obama,) you occasionally need a...

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