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musings and mutterings

Marketing and business information for small business owners in the health and wellness industry. Together we're marketing a healthy world.

Nutrition. Exercise. Mindfulness.

How to turn your passion into a profitable wellness business

If you started your wellness business because of personal talent, a desire to make a positive impact on the world, or any other noble, life-changing cause, I’m talking to you. And it’s time for some tough love.  

The statistics are real. 50% of small businesses fail in the first...

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How five days at an all-inclusive resort re-energized my business mindset

If you had asked me when I was a kid if I ever thought I’d take a vacation like this, I would have told you there was no way. Not in a million years. The mere idea of it was laughable. These are not the kinds of vacations “people like us” take. These are not the kinds of...

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5 ways to add video to your small business marketing strategy

Videos are one of the top marketing techniques right now for all businesses of every size and income. If you’re not using video in your marketing, you are absolutely leaving money on the table. But I get it, video is scary. There’s filming, editing, messaging, branding, your...

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How to turn your website into a cash-generating machine

When someone lands on a web page for the first time there are a few things that should jump out at them immediately. They should know what the business does, who the business helps, and how to contact someone for more information.

Most importantly, they need to know what happens next. 

You...

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How to set higher prices without feeling like a used car salesman

I hear it all the time. “I didn’t start this business for the money. I started it to make a difference!” As noble of a statement that is, there’s no reason why it has to be one or the other.

If you are opposed to raising your prices because you:

  • Don’t think your...
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Hate selling? How to re-frame the experience for the better

Are you a small business owner and you can proudly say you hate selling? (gasp!) Let me guess, you started your business to make a difference in the world. Or perhaps you just didn’t want to sit behind a desk all day so instead, you followed your heart.  Maybe you fell into this small...

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5 Unconventional Goal Setting Tactics for 2019

It’s the start of 2019 and if you follow any social media channels, or subscribe to any blogs or newsletters, you’ve seen a barrage of articles giving goal-setting advice. How many times can you read or listen to the same topic: “how to set yourself up for success,”...

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Why taking care of your feet at work helps your overall health

feet footware health Jan 10, 2019
guest blog post  by Rae Steinbach

In our office, the standing desk craze is out of control. It seems like everyone who can have a standing desk (or an adjustable-height desk) does. While standing all day has some great physical benefits, there are definitely negative...

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Why your business thanks you for taking time away

As a small business owner, you have a lot of work to do all the time. You worry about customer retention, customer satisfaction, employee retention, employee satisfaction, budgets, marketing, your website, social media… and a million other things. And if you’re like most of the small...

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How Gen Z is changing our marketing strategy

Sure, your small business is relating well to millennials, but those “kids” are growing up fast and quickly being replaced by Gen Z. According to Forbes, by the year 2020, Generation Z will make up 40% of all consumers. This new, younger demographic matches their aging millennial...

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